How to Start a Newsletter (Step-by-Step for Beginners)
A newsletter is one of the few ways left to reach people directly, without an algorithm deciding who sees your work. Small businesses use them to stay in touch with customers. Writers and creators use them to build an audience they own. And starting one costs nothing.
Here is how to start a newsletter step by step: choosing a topic and platform, planning your first issues, growing your list and staying on the right side of email rules.
Quick answer: To start a newsletter, choose a clear topic and audience, then sign up for an email platform such as Substack, Beehiiv, Mailchimp or Kit, most of which have free plans. Set a realistic schedule, like weekly or every two weeks, and create a simple repeatable format. Add a signup form to your website and social profiles, write a welcome email, and send your first issue. Only email people who signed up, and include an unsubscribe link and a physical mailing address as required by U.S. law.
Step 1: Decide What Your Newsletter Is About
The most successful newsletters are focused. Ask yourself who it is for and what they get from it. “Weekly tips for first-time homeowners” or “Monthly deals and new arrivals for our bakery customers” is much easier to grow than a general update about everything.
Step 2: Choose a Newsletter Platform
| Platform | Good for | Notes |
|---|---|---|
| Substack | Writers and paid subscriptions | Free to start; takes a cut of paid subscriptions |
| Beehiiv | Growing creators | Growth and monetization tools |
| Mailchimp | Small businesses | Templates, automations and ecommerce links |
| Kit (formerly ConvertKit) | Creators selling products | Strong automations and tagging |
Most offer a free plan up to a certain number of subscribers. Pick one that fits your goals and do not overthink it; you can usually export your list later.
Step 3: Set a Schedule You Can Keep
Weekly or every two weeks works for most people. Monthly is fine for businesses with less news. The key is consistency, so readers know when to expect you. Choose a pace you can keep for a year, not just a month.
Step 4: Create a Simple Format
- A short, friendly intro
- One main story, tip or article
- A few quick links or recommendations
- A call to action, like replying, sharing or visiting your shop
- A sign-off with your name
Using the same structure every time makes writing faster and helps readers skim.
Step 5: Write Your First Issues
Before you announce your newsletter, draft two or three issues ahead. That gives you a buffer if life gets busy. Write like you are emailing one person you know. Keep subject lines clear and specific; “5 cheap ways to cut your heating bill” beats “November Newsletter.”
Step 6: Grow Your Subscriber List
- Add a signup form to your website and blog posts.
- Put the signup link in your social media bios and email signature.
- Offer a small freebie, like a checklist or discount code, for joining.
- Ask current readers to forward issues to friends.
- Mention it in person, in store or at events.
- Cross-promote with other newsletters in your niche.
Step 7: Follow Email Rules
In the U.S., commercial emails must follow the CAN-SPAM Act. According to the FTC’s compliance guide, you must not use misleading subject lines or sender info, you must include a valid physical postal address, and you must give people a clear way to unsubscribe and honor those requests promptly. Best practice is to only email people who opted in. Most newsletter platforms handle the unsubscribe link and address footer for you.
How to Make Money From a Newsletter
- Paid subscriptions for premium issues
- Sponsorships and ads once you have an engaged list
- Affiliate links (with clear disclosure)
- Selling your own products or services
Curious about affiliate income? Read our guide on what affiliate marketing is. For announcing news to the media rather than subscribers, see how to write a press release.
Frequently Asked Questions
How much does it cost to start a newsletter?
It can be free. Most platforms offer free plans for smaller lists, and you only pay as you grow.
How often should I send a newsletter?
Weekly or every two weeks is common. Pick a schedule you can stick to.
How long should a newsletter be?
Long enough to be useful, short enough to read in a few minutes. Many good newsletters are 300 to 800 words.
Can I add people to my newsletter without asking?
It is best not to. Emailing people who did not sign up hurts trust and deliverability, and your platform may suspend your account.
The Bottom Line
Starting a newsletter is simple: choose a focused topic, pick a platform with a free plan, set a steady schedule, and use a repeatable format. Grow your list with signup forms and a welcome email, follow email rules, and keep showing up for your readers.
This article is for general information and is not legal advice. Email marketing laws vary by country, so review the rules that apply to you.
